Start your career in the Sales and Service Industry today!
Course Duration:
Two weeks Part Time or Four days Full Time
Part time studies - where you study part time in the evenings and on weekends using our online training program.
Full time studies - when you take time off work to study full time using our online training program.
Recommended study time set aside – for Part Time Studies we would recommend that you would need to set aside 3 to 4 hours a week and for Full Time Studies 12 to 16 hours a week. The time will vary depending on the students original knowledge of the course material.
Delivery Method:
Online
Course Fee:
USD140
Course Overview:
The Sales and Customer Relationship Management course is a training course for sales and servicing representatives to help them prepare their sales targets, understand customer profiling and market segmentation and to improve their success in closing a sale. The course is focused on the skills needed to achieve these objectives in addition to focusing on the Customer Service relationship for organic growth opportunities.
This course develops the “Sales and Customer Relationship” approach in service and supports employees that are responsible for nurturing and growing their market base. This course helps the candidates in their personal character and behavioral by defining their Personal Brand.
Who Should Attend:
This course is ideal for:
- Sales professionals looking to enhance their skills and improve performance.
- Customer service representatives responsible for client interactions.
- Business owners and entrepreneurs seeking to grow their customer base.
- Marketing professionals involved in sales support and customer retention.
- Anyone looking to develop a career in sales, marketing, or customer relationship management.
The Aim of This Course:
The aim of this course is to:
- Develop participants understanding and awareness of the importance of sales and servicing in the industry;
- Equip participants with the necessary skills to become more effective when dealing with customers through improving their personal selling and sales planning techniques,
- To provide the participants with a range of skills in order to meet customer service and sales needs,
- To deliver great customer service while growing market share and
- To define their personal role as a sales or servicing professionals.
Learning Outcomes:
By the end of this course, participants will be able to:
- Understand the fundamentals of sales and marketing and their role in business success.
- Apply effective personal selling techniques to improve sales performance.
- Develop customer profiling and market segmentation strategies to target the right audience.
- Master the sales process, from prospecting to closing deals.
- Use sales communication skills, including telemarketing and persuasive techniques, to enhance customer engagement.
- Identify and avoid common sales traps that hinder success.
- Implement customer relationship management (CRM) strategies to build long-term client loyalty.
- Create a customer-focused culture that enhances business reputation and increases sales.
- Develop a personal sales success plan, including strategies for personal branding and professional growth.
This course provides practical skills and real-world applications to help professionals thrive in today’s dynamic sales environment.
Sales and Customer Relationship Management Certificate
Index
Part One
1. Introduction to Sales and Marketing
2. Personal Selling Techniques
a. Sales and Service
b. Sales Tasks
c. The Sales Process
d. Customer Profiling
e. Market Segmentation
f. Prospecting for new customers
g. The Sales Call
h. Sales Communication
i. Telemarketing
j. Closing every Sale
k. Sales Traps
Part Two
3. Customer Relationship Management
a. Customer is King
b. Customer Focused Culture
c. Customer Service Tips to Win more Sales
4. Your Personal Success Plan
a. Build a Sales Success Attitude
b. Your Personal Brand
Part Three
Past exam Papers
